James has been racing since a junior back on the east coast. His time on the road bike ultimately lead him to race mountain bikes around the mid-atlantic region. His passion for racing lead him to run the collgiate team at Wake Forest University, resulting in several ACCC titles and record number student particpation. While at the university, James and his team promoted several collgiate road, mountain, and cyclocross events in North Carolina. These events are still behind held today by differen race promoters. Since graudation, James moved to Colorado where his involved started across various Front Range cycling teams. In addition to keep up with racing pursuits, James started a virtual racing team that competes with virtual events across various platforms with racers from all over the world.
James started Velocity Ventures as a way to give back to the cycling community and continue it's growth for years to come.